The SBC (Sports Betting Community) Summit North America took place at the beginning of the month - we bring you the highlights from the show
The 2021 Summit took place at Meadowlands Exposition Center in New Jersey from Nov 30th – December 2nd. Executives and analysts from the US gambling industry attended and gave their insights into where they see online sports betting and casino are headed into 2022.
Truist Securities analyst Barry Jonas was surprisingly upbeat about the potential for online casino in the US next year. Whilst conceding that state legalization had been slower than expected until now, Jonas felt that the more promising revenue numbers that online gaming provides over online sports betting will persuade state legislators to open up their markets. Jonas also put a figure on the potential for the US market when it matures in 2030 – a staggering $16 billion.
Bally’s chairman Soo Kim proudly announced that the brand had received 4 billion consumer impressions though regional sports networks over the last year. Part of Bally’s plan, Kim said, was to convert sports bettors into gaming customers. That would boost profitability, since gaming was not subject to the vagaries of variable margins, poor results, and informational advantages.
This prediction led to many jaws dropping in the summit, but we already see Google providing implied probability data for the results of soccer and NFL games as they are played live. It wouldn’t take much development work for Google to slap an overround on this data and start taking wagers. Would the arrival of the tech titans disrupt the gaming sector?
All in all, it was a fascinating summit, with food for thought supplied by all sides. Do you see yourself betting on the Chiefs on a Google platform soon?